Attention Deficit Hyperactivity Disorder (ADHD) Essay

The article I have chosen to summarize relates to a medical condition known as attention-deficit/hyperactivity disorder (ADHD). Barbara A. Clay wrote about â€Å"Easing ADHD without Meds† presumably as there is a growing numbers of children and adult afflicted with the condition. As the article correctly observed, in the US alone, there are an estimated 7 percent of children ages 3-17 afflicted with ADHD. Hence, this alarming numbers have raised the concerns of many parents, psychologists and other health-care providers in continually looking for ways to treat or ease the effects associated with ADHD thru non-pharmacological approaches. As such, in this article a focus is on behavioral treatments for ADHD which are considered to be highly†¦show more content†¦Through these methods, those concerned have the choices to adopt different kinds of interventions without using medicines in easing or treating ADHD. However, even if there are non-pharmacological approaches and behavioral interventions provided for the treatment of ADHD, this article gives an emphasis to early intervention programs to children with ADHD. Accordingly, â€Å"Early intervention in the preschool years offers the opportunity to get a head start on trying to bridge the gap between students with attention problems and their peers. If children with ADHD are provided with early intervention, this would mitigate the effects of ADHD on children. Moreover, as recommended in the article, a lifestyle change may prove to be useful in the treatment of ADHD without using medicines. Healthy living thru regular physical exercise is one way of intervention that can be given to children with ADHD. It helps the child afflicted with ADHD to maintain focus on their activity. Another form of no-cost intervention is proper sleep. In fact there is a finding that behavior improved among the kids who got more sleep and deteriorated among th ose who got less. This indicates that sleep is an effective and powerful intervention which can be done without costs. Generally, the article introduced me to the world of psychology by giving me a better understanding of the strategies that may be used in the treatment of ADHD withoutShow MoreRelatedAttention Deficit Hyperactivity Disorder ( Adhd )1710 Words   |  7 Pages Attention-deficit hyperactivity disorder or ADHD which is often referred to as childhood hyperactivity, it s a severe and chronic disorder for children. It is one of the most prevalent childhood disorders, and affects 3% to 5% of the school-age population. Boys outnumber girls three or more to one. Children with ADHD can experience many behavioral difficulties that often manifest in the form of inattention, being easily distracted, being impulsive, and hyperactivity. As a result, children withRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1744 Words   |  7 PagesI chose to research Attention-Deficit Hyperactivity Disorder, otherwise known as ADHD, in culture and child development for the following reasons. First, it is important as educators that we understand the difference between restlessness and Attention-Deficit Hyperactivity Disorder in children. Secondly, we must be conscious of the origins of ADHD, how to recognize it, the myths and prejudices against it, and kn ow the most appropriate intervention strategies. Educators must also realize that evenRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1495 Words   |  6 Pagesoccasionally forget to do their homework, get fidgety when they lose interest in an activity, or speak out of turn during class time. But inattentiveness, hyperactivity, and impulsivity are all signs of attention deficit hyperactivity disorder (ADHD). ADHD is a neuro-development disorder and can start as early as three years old throughout adulthood. People with ADHD have trouble focusing on tasks and activities, this can have a negative impact on the individual in different ways. It can make the child feelRead MoreAttention Deficit / Hyperactivity Disorder ( Adhd )1699 Words   |  7 Pageshas had some difficulty sitting still, paying attention and even controlling impulsive behavior once or twice in our life. For some people, however, the problems that occur slim to none in our life occurs in the lives of theirs every day and interfere with every aspect of their life inclusive of home, academic, social and work. . The interaction of core ADHD symptoms with co-morbid problems and neuropsychological deï ¬ cits suggests that individuals with ADHD are likely to experience problems in academicRead MoreAttention Deficit Hyperactivity Disorder (ADHD)1259 Words   |  5 PagesAttention Deficit Hyperactivity Disorder (ADHD) is the most commonly found disorder in children in the United States. Statistics show that the male to female ratio for children with ADHD is eight to one. 4.4 million Children between the ages four to seventeen have diagnosed with ADHD (Cheng Tina L et al.). African American children are at a higher risk for having ADHD. Caucasian children are least likely to have ADHD. 2.5 million children receive medication for ADHD, but African American childrenRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1002 Words   |  5 PagesAbstract There are many disorders that are first diagnosed whether it is during infancy, childhood or adolescence. The disorders range from intellectual disabilities, learning disabilities, communication disorders, all the way through to elimination disorders. Attention-deficit and disruptive disorders are the most common. All including AD/HD, conduct disorder, oppositional defiant disorder, and unspecified disruptive disorder. Attention deficit hyperactivity disorder is one of the most commonRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1058 Words   |  5 Pagesfrom disorders such as Attention Deficit Hyperactivity Disorder (or ADHD/ADD.) While much is known about these disorders and how they affect the education of children, there are only a few known methods that consistently help an affected child focus and target in on what they need to learn. Medication for children With Attention Deficit (Hyperactivity) Disorder must be used as an aid to help the affected child to focus and comprehend information being presented to them. Children with Attention DeficitRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )978 Words   |  4 Pagesin diagnoses of attention deficit hyperactivity disorder (ADHD) in children since the 21st century. Per the Centers for Disease Control and Prevention the increase has been seen as a difference from, â€Å"7.8% in 2003 to 9.5% in 2007 and to 11.0% in 2011† (p. 4). Many questions arise concerning why the numbers are on the rise, especially when boys are 7.6 percent more likely than girls to receive the diagnosis of ADHD. When should the line be drawn between a disorder, and hyperactivity that comes withRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1552 Words   |  7 PagesATTENTION DEFICIT HYPERACTIVITY DISORDER Seth was a second grader at West Elementary. He constantly got reprimanded by his teachers for not paying attention in class. He could not understand the information given to him during the school day. He thought he was stupid and useless. But he was not. His parents got him tested by a doctor for ADHD. He is one of many kids in the United States who have been recognized as having it. Attention Deficit Hyperactivity Disorder is a major issue in the educationRead MoreAttention Deficit Hyperactivity Disorder ( Adhd ) Essay700 Words   |  3 PagesWhat is ADHD? Attention Deficit Hyperactivity Disorder (ADHD) affects almost 10% of American children between 13 and 18 years old, as well as 4% of U.S. adults over 18. Only a licensed mental health professional can provide an ADHD diagnosis, after a thorough evaluation. ADHD has three primary characteristics: Inattention, hyperactivity and impulsivity. Inattentive: Are effortlessly distracted, fail to catch details, are forgetful, and regularly switch activities. Find it difficult to focus Attention Deficit Hyperactivity Disorder (ADHD) Essay Attention Deficit Hyperactivity Disorder Attention Deficit Hyperactivity Disorder is without a doubt one of the largest social problems facing the Baby Boomers in the 21st century. The last two to three decades have seen this disorder labeled many different titles. As stated by Donald J. Brown in his article Attention Deficit Hyperactivity Disorder (ADHD), 1996: â€Å"What is apparent is that ADHD is a collection of symptoms or criteria.† Labeling a child as ADHD creates a large potential for error. The traditional approach of putting children on long-term usage of stimulants such as Ritalin, Centedrin, and Rubifen might allow a child to better concentrate because it somehow slows down the otherwise hyperactive student but it does nothing†¦show more content†¦Public schools receive a kick-back of sorts from their local governments for every child that is diagnosed with ADHD as it is labeled a disability and requires added funding in order to accommodate the disabled child. As stated in Attention Deficit Diso rders and/ Hyperactivity, â€Å"This disorder must be treated biochemically, and resolved early in childhood. Otherwise, there is an increased rate of expulsion from schools, greater involvement in drug and alcohol abuse, higher motor vehicle accidents and greater tendency to crime. When these children reach their teenage years and begin to get into serious trouble then the question arises where did we go wrong as a society and a community. We need to look at the problem for what it really is. I saw a story on the television program 60 minutes about a month ago that talked about a kid who had grown to a teen with ADHD, they showed footage from his earlier years until the time of this report when he was 16 years old. This kid was totally out of control, he was recently expelled from a public school and his mother was fighting to get him re-instated. The school system resisted and told the mother she had to put the kid into a private school, and he was no longer welcome in their scho ol system. She was noticeably upset with this decision, if this was not her child I am sure she would not have wanted a kid of his disposition around her children. The story leading to the expulsionShow MoreRelatedAttention Deficit Hyperactivity Disorder ( Adhd )1710 Words   |  7 Pages Attention-deficit hyperactivity disorder or ADHD which is often referred to as childhood hyperactivity, it s a severe and chronic disorder for children. It is one of the most prevalent childhood disorders, and affects 3% to 5% of the school-age population. Boys outnumber girls three or more to one. Children with ADHD can experience many behavioral difficulties that often manifest in the form of inattention, being easily distracted, being impulsive, and hyperactivity. As a result, children withRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1744 Words   |  7 PagesI chose to research Attention-Deficit Hyperactivity Disorder, otherwise known as ADHD, in culture and child development for the following reasons. First, it is important as educators that we understand the difference between restlessness and Attention-Deficit Hyperactivity Disorder in children. Secondly, we must be conscious of the origins of ADHD, how to recognize it, the myths and prejudices against it, and kn ow the most appropriate intervention strategies. Educators must also realize that evenRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1495 Words   |  6 Pagesoccasionally forget to do their homework, get fidgety when they lose interest in an activity, or speak out of turn during class time. But inattentiveness, hyperactivity, and impulsivity are all signs of attention deficit hyperactivity disorder (ADHD). ADHD is a neuro-development disorder and can start as early as three years old throughout adulthood. People with ADHD have trouble focusing on tasks and activities, this can have a negative impact on the individual in different ways. It can make the child feelRead MoreAttention Deficit / Hyperactivity Disorder ( Adhd )1699 Words   |  7 Pageshas had some difficulty sitting still, paying attention and even controlling impulsive behavior once or twice in our life. For some people, however, the problems that occur slim to none in our life occurs in the lives of theirs every day and interfere with every aspect of their life inclusive of home, academic, social and work. . The interaction of core ADHD symptoms with co-morbid problems and neuropsychological deï ¬ cits suggests that individuals with ADHD are likely to experience problems in academicRead MoreAttention Deficit Hyperactivity Disorder (ADHD)1259 Words   |  5 PagesAttention Deficit Hyperactivity Disorder (ADHD) is the most commonly found disorder in children in the United States. Statistics show that the male to female ratio for children with ADHD is eight to one. 4.4 million Children between the ages four to seventeen have diagnosed with ADHD (Cheng Tina L et al.). African American children are at a higher risk for having ADHD. Caucasian children are least likely to have ADHD. 2.5 million children receive medication for ADHD, but African American childrenRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1002 Words   |  5 PagesAbstract There are many disorders that are first diagnosed whether it is during infancy, childhood or adolescence. The disorders range from intellectual disabilities, learning disabilities, communication disorders, all the way through to elimination disorders. Attention-deficit and disruptive disorders are the most common. All including AD/HD, conduct disorder, oppositional defiant disorder, and unspecified disruptive disorder. Attention deficit hyperactivity disorder is one of the most commonRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1058 Words   |  5 Pagesfrom disorders such as Attention Deficit Hyperactivity Disorder (or ADHD/ADD.) While much is known about these disorders and how they affect the education of children, there are only a few known methods that consistently help an affected child focus and target in on what they need to learn. Medication for children With Attention Deficit (Hyperactivity) Disorder must be used as an aid to help the affected child to focus and comprehend information being presented to them. Children with Attention DeficitRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )978 Words   |  4 Pagesin diagnoses of attention deficit hyperactivity disorder (ADHD) in children since the 21st century. Per the Centers for Disease Control and Prevention the increase has been seen as a difference from, â€Å"7.8% in 2003 to 9.5% in 2007 and to 11.0% in 2011† (p. 4). Many questions arise concerning why the numbers are on the rise, especially when boys are 7.6 percent more likely than girls to receive the diagnosis of ADHD. When should the line be drawn between a disorder, and hyperactivity that comes withRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1552 Words   |  7 PagesATTENTION DEFICIT HYPERACTIVITY DISORDER Seth was a second grader at West Elementary. He constantly got reprimanded by his teachers for not paying attention in class. He could not understand the information given to him during the school day. He thought he was stupid and useless. But he was not. His parents got him tested by a doctor for ADHD. He is one of many kids in the United States who have been recognized as having it. Attention Deficit Hyperactivity Disorder is a major issue in the educationRead MoreAttention Deficit Hyperactivity Disorder ( Adhd ) Essay700 Words   |  3 PagesWhat is ADHD? Attention Deficit Hyperactivity Disorder (ADHD) affects almost 10% of American children between 13 and 18 years old, as well as 4% of U.S. adults over 18. Only a licensed mental health professional can provide an ADHD diagnosis, after a thorough evaluation. ADHD has three primary characteristics: Inattention, hyperactivity and impulsivity. Inattentive: Are effortlessly distracted, fail to catch details, are forgetful, and regularly switch activities. Find it difficult to focus Attention Deficit Hyperactivity Disorder (ADHD) Essay Attention Deficit Hyperactivity Disorder What is ADHD? Attention Deficit Disorder (AD/HD) is mostly an organic problem, which tends to run in families. ADHD is the most commonly diagnosed behavioral disorder in childhood. An estimated 3 to 5 percent of the general population suffers from the disorder, which is characterized by agitated behavior and an inability to focus on tasks.  ¡Ã‚ § In the early 20th century, American doctors were discussing children who had problems similar to those described by George Fre*censored* Still, who was the first know researcher in Attention Deficit research. The one thing that many of these children had in common, other than their ADD type symptoms, was that they were survivors of the encephalitis†¦show more content†¦The efficacy and safety of these medications in decreasing the symptoms of AD/HD is supported by extensive literature of controlled studies (up to 24 months of treatment). The side effects, most commonly anorexia and insomnia, have also been well documented. With continuous use, a decrease in growth, both weight and height can occur. The decrease in height growth is transient and does not change the ultimate adult height. Stimulants, however, do not cure AD/HD and symptoms usually re-emerge upon drug discontinuation. ¡Ã‚ ¨(Vitiello: 1) As you can see, these drugs used to help children with this di sorder also add to the complications, but still the easiest and most accurate route and the one that has proven to be the most efficacious for the greatest number of people with the diagnosis of ADHD. It has been found that children who receive Ritalin are most likely not to have a substance abuse problem, where others turn to drugs by the end of their teens or early twenties to cope with the disorder. The classroom can be one of the most aggravating places for the ADHD student, his/her classmates, and the teacher. For the student, paying attention in class is a job in itself. The slightest sound or movement can distract the student without him realizing what happen. The physical arrangement of the classroom is veryShow MoreRelatedAttention Deficit Hyperactivity Disorder ( Adhd )1710 Words   |  7 Pages Attention-deficit hyperactivity disorder or ADHD which is often referred to as childhood hyperactivity, it s a severe and chronic disorder for children. It is one of the most prevalent childhood disorders, and affects 3% to 5% of the school-age population. Boys outnumber girls three or more to one. Children with ADHD can experience many behavioral difficulties that often manifest in the form of inattention, being easily distracted, being impulsive, and hyperactivity. As a result, children withRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1744 Words   |  7 PagesI chose to research Attention-Deficit Hyperactivity Disorder, otherwise known as ADHD, in culture and child development for the following reasons. First, it is important as educators that we understand the difference between restlessness and Attention-Deficit Hyperactivity Disorder in children. Secondly, we must be conscious of the origins of ADHD, how to recognize it, the myths and prejudices against it, and kn ow the most appropriate intervention strategies. Educators must also realize that evenRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1495 Words   |  6 Pagesoccasionally forget to do their homework, get fidgety when they lose interest in an activity, or speak out of turn during class time. But inattentiveness, hyperactivity, and impulsivity are all signs of attention deficit hyperactivity disorder (ADHD). ADHD is a neuro-development disorder and can start as early as three years old throughout adulthood. People with ADHD have trouble focusing on tasks and activities, this can have a negative impact on the individual in different ways. It can make the child feelRead MoreAttention Deficit / Hyperactivity Disorder ( Adhd )1699 Words   |  7 Pageshas had some difficulty sitting still, paying attention and even controlling impulsive behavior once or twice in our life. For some people, however, the problems that occur slim to none in our life occurs in the lives of theirs every day and interfere with every aspect of their life inclusive of home, academic, social and work. . The interaction of core ADHD symptoms with co-morbid problems and neuropsychological deï ¬ cits suggests that individuals with ADHD are likely to experience problems in academicRead MoreAttention Deficit Hyperactivity Disorder (ADHD)1259 Words   |  5 PagesAttention Deficit Hyperactivity Disorder (ADHD) is the most commonly found disorder in children in the United States. Statistics show that the male to female ratio for children with ADHD is eight to one. 4.4 million Children between the ages four to seventeen have diagnosed with ADHD (Cheng Tina L et al.). African American children are at a higher risk for having ADHD. Caucasian children are least likely to have ADHD. 2.5 million children receive medication for ADHD, but African American childrenRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1002 Words   |  5 PagesAbstract There are many disorders that are first diagnosed whether it is during infancy, childhood or adolescence. The disorders range from intellectual disabilities, learning disabilities, communication disorders, all the way through to elimination disorders. Attention-deficit and disruptive disorders are the most common. All including AD/HD, conduct disorder, oppositional defiant disorder, and unspecified disruptive disorder. Attention deficit hyperactivity disorder is one of the most commonRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1058 Words   |  5 Pagesfrom disorders such as Attention Deficit Hyperactivity Disorder (or ADHD/ADD.) While much is known about these disorders and how they affect the education of children, there are only a few known methods that consistently help an affected child focus and target in on what they need to learn. Medication for children With Attention Deficit (Hyperactivity) Disorder must be used as an aid to help the affected child to focus and comprehend information being presented to them. Children with Attention DeficitRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )978 Words   |  4 Pagesin diagnoses of attention deficit hyperactivity disorder (ADHD) in children since the 21st century. Per the Centers for Disease Control and Prevention the increase has been seen as a difference from, â€Å"7.8% in 2003 to 9.5% in 2007 and to 11.0% in 2011† (p. 4). Many questions arise concerning why the numbers are on the rise, especially when boys are 7.6 percent more likely than girls to receive the diagnosis of ADHD. When should the line be drawn between a disorder, and hyperactivity that comes withRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1552 Words   |  7 PagesATTENTION DEFICIT HYPERACTIVITY DISORDER Seth was a second grader at West Elementary. He constantly got reprimanded by his teachers for not paying attention in class. He could not understand the information given to him during the school day. He thought he was stupid and useless. But he was not. His parents got him tested by a doctor for ADHD. He is one of many kids in the United States who have been recognized as having it. Attention Deficit Hyperactivity Disorder is a major issue in the educationRead MoreAttention Deficit Hyperactivity Disorder ( Adhd ) Essay700 Words   |  3 PagesWhat is ADHD? Attention Deficit Hyperactivity Disorder (ADHD) affects almost 10% of American children between 13 and 18 years old, as well as 4% of U.S. adults over 18. Only a licensed mental health professional can provide an ADHD diagnosis, after a thorough evaluation. ADHD has three primary characteristics: Inattention, hyperactivity and impulsivity. Inattentive: Are effortlessly distracted, fail to catch details, are forgetful, and regularly switch activities. Find it difficult to focus Attention Deficit Hyperactivity Disorder (Adhd) Essay Attention Deficit Hyperactivity Disorder (ADHD) Imagine living in a world where sights, sounds, images and thoughts are constantly changing and shifting. Unable to focus on whatever task is at hand, your mind wanders from one activity or thought to the next. Sometimes you become so lost among all the thoughts and images that you dont even notice when someone is speaking to you. This is what it is like for many people who have Attention Deficit Hyperactivity Disorder, or ADHD. Once called hyperkinesis or minimal brain dysfunction, ADHD is one of the most common mental disorders among children. It affects 3 to 5 percent of all children, and it is likely to occur two to three times more in boys than in girls. People who have ADHD may be†¦show more content†¦Some signs of hyperactivity and impulsivity, according to the DSM, are: the inability to sit still, often fidgeting with hands and feet; running, climbing, or leaving a seat in situations where sitting or quiet, attentive behavior is required; difficulty waiting in line or for a turn; and blurting out answers before hearing the entire question. However, because almost everyone will behave in these manners at some time, the DSM has very specific guidelines for determining if they indicate ADHD. Such behaviors must appear early in life, before age 7, and continue for at least 6 months. For children, these behaviors must occur more frequently and severely than in others of the same age. Most of all, the behaviors must create a true handicap in at least 2 areas of the persons life (e.g. school, home, work, social settings). One of the difficulties in diagnosing ADHD is that it is usually accompanied by other problems. Many children who have ADHD also have a learning disability. This means that they have trouble with certain language or academic skills, commonly reading and math. A very small number of people with ADHD also have Tourettes syndrome. Those affected by Tourettes syndrome may have tics, facial twitches, and other such movements that they cannot control. Also, they may grimace, shrug, or yell out words abruptly. Almost half of all children with ADHD, mostly boys, have another condition known asShow MoreRelatedAttention Deficit Hyperactivity Disorder ( Adhd )1710 Wor ds   |  7 Pages Attention-deficit hyperactivity disorder or ADHD which is often referred to as childhood hyperactivity, it s a severe and chronic disorder for children. It is one of the most prevalent childhood disorders, and affects 3% to 5% of the school-age population. Boys outnumber girls three or more to one. Children with ADHD can experience many behavioral difficulties that often manifest in the form of inattention, being easily distracted, being impulsive, and hyperactivity. As a result, children withRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1744 Words   |  7 PagesI chose to research Attention-Deficit Hyperactivity Disorder, otherwise known as ADHD, in culture and child development for the following reasons. First, it is important as educators that we understand the difference between restlessness and Attention-Deficit Hyperactivity Disorder in children. Secondly, we must be conscious of the origins of ADHD, how to recognize it, the myths and prejudices against it, and kn ow the most appropriate intervention strategies. Educators must also realize that evenRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1495 Words   |  6 Pagesoccasionally forget to do their homework, get fidgety when they lose interest in an activity, or speak out of turn during class time. But inattentiveness, hyperactivity, and impulsivity are all signs of attention deficit hyperactivity disorder (ADHD). ADHD is a neuro-development disorder and can start as early as three years old throughout adulthood. People with ADHD have trouble focusing on tasks and activities, this can have a negative impact on the individual in different ways. It can make the child feelRead MoreAttention Deficit / Hyperactivity Disorder ( Adhd )1699 Words   |  7 Pageshas had some difficulty sitting still, paying attention and even controlling impulsive behavior once or twice in our life. For some people, however, the problems that occur slim to none in our life occurs in the lives of theirs every day and interfere with every aspect of their life inclusive of home, academic, social and work. . The interaction of core ADHD symptoms with co-morbid problems and neuropsychological deï ¬ cits suggests that individuals with ADHD are likely to experience problems in academicRead MoreAttention Deficit Hyperactivity Disorder (ADHD)1259 Words   |  5 PagesAttention Deficit Hyperactivity Disorder (ADHD) is the most commonly found disorder in children in the United States. Statistics show that the male to female ratio for children with ADHD is eight to one. 4.4 million Children between the ages four to seventeen have diagnosed with ADHD (Cheng Tina L et al.). African American children are at a higher risk for having ADHD. Caucasian children are least likely to have ADHD. 2.5 million children receive medication for ADHD, but African American childrenRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1002 Words   |  5 PagesAbstract There are many disorders that are first diagnosed whether it is during infancy, childhood or adolescence. The disorders range from intellectual disabilities, learning disabilities, communication disorders, all the way through to elimination disorders. Attention-deficit and disruptive disorders are the most common. All including AD/HD, conduct disorder, oppositional defiant disorder, and unspecified disruptive disorder. Attention deficit hyperactivity disorder is one of the most commonRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1058 Words   |  5 Pagesfrom disorders such as Attention Deficit Hyperactivity Disorder (or ADHD/ADD.) While much is known about these disorders and how they affect the education of children, there are only a few known methods that consistently help an affected child focus and target in on what they need to learn. Medication for children With Attention Deficit (Hyperactivity) Disorder must be used as an aid to help the affected child to focus and comprehend information being presented to them. Children with Attention DeficitRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )978 Words   |  4 Pagesin diagnoses of attention deficit hyperactivity disorder (ADHD) in children since the 21st century. Per the Centers for Disease Control and Prevention the increase has been seen as a difference from, â€Å"7.8% in 2003 to 9.5% in 2007 and to 11.0% in 2011† (p. 4). Many questions arise concerning why the numbers are on the rise, especially when boys are 7.6 percent more likely than girls to receive the diagnosis of ADHD. When should the line be drawn between a disorder, and hyperactivity that comes withRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1552 Words   |  7 PagesATTENTION DEFICIT HYPERACTIVITY DISORDER Seth was a second grader at West Elementary. He constantly got reprimanded by his teachers for not paying attention in class. He could not understand the information given to him during the school day. He thought he was stupid and useless. But he was not. His parents got him tested by a doctor for ADHD. He is one of many kids in the United States who have been recognized as having it. Attention Deficit Hyperactivity Disorder is a major issue in the educationRead MoreAttention Deficit Hyperactivity Disorder ( Adhd ) Essay700 Words   |  3 PagesWhat is ADHD? Attention Deficit Hyperactivity Disorder (ADHD) affects almost 10% of American children between 13 and 18 years old, as well as 4% of U.S. adults over 18. Only a licensed mental health professional can provide an ADHD diagnosis, after a thorough evaluation. ADHD has three primary characteristics: Inattention, hyperactivity and impulsivity. Inattentive: Are effortlessly distracted, fail to catch details, are forgetful, and regularly switch activities. Find it difficult to focus Attention Deficit Hyperactivity Disorder (ADHD) Essay Attention Deficit Hyperactivity Disorder Works Cited Not Included Descriptions of ADHD symptoms have been stable since the mid-19th century. Even as early as 1863, the publics view of the disorder started to emerge in a poem by a German physicist which depicted Fidgety Phils classic signs of ADHD (6). In 1902, experts classified children suffering form ADHD as mentally retarded, socially inept or even emotionally disturbed. It wasn?t until the 1940?s that experts classified it as a neurological disorder. Its discovery actually occurred in 1937(6). Dr. Bradley of Providence, Rhode Island discovered that while treating severely destructive children using amphetamines, a stimulant, the children would become more tranquil and could†¦show more content†¦The most common symptom of A.D.H.D. is inattention which can be defined simply as difficulty remaining on a task until it is completed (4a). The inattention is primarily seen in school work, work or even playtime activities which usually lead to careless mistakes. A lack of listening, inability to follow simple directions, lack of effort or organization in basic daily tasks, forgetfulness and distractibility are all positive signs for inattention (DSM-IV). The next required symptoms are impulsiveness, which is characterized by sudden outbursts, mostly while others are talking, and hyperactivity, which is the most difficult to diagnose in adults (4a). To meet the DSM-IV criteria, the subject will fidget or squirm being unable to sit still for a length of time. There is also a need to stand when sitting is required and also a difficulty to remain quiet or calm when the situation demands it. There is usually a lack of any leisure activities in the life of one diagnosed with A.D.H.D due to a constant need to be ?on the go? (DSM-IV). All three symptoms must be present before the age of seven and must be present in two or more settings (school, work, or home) (DSM-IV). There also must be clear evidence that the symptoms cause problems in the social, school or work setting. The symptoms also cannot be the result of pervasive development disorder, schizophrenia or any other mental disorders (DSM-IV). The American Psychiatric Association hasShow MoreRelatedAttention Deficit Hyperactivity Disorder ( Adhd )1710 Words   |  7 Pages Attention-deficit hyperactivity disorder or ADHD which is often referred to as childhood hyperactivity, it s a severe and chronic disorder for children. It is one of the most prevalent childhood disorders, and affects 3% to 5% of the school-age population. Boys outnumber girls three or more to one. Children with ADHD can experience many behavioral difficulties that often manifest in the form of inattention, being easily distracted, being impulsive, and hyperactivity. As a result, children withRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1744 Words   |  7 PagesI chose to research Attention-Deficit Hyperactivity Disorder, otherwise known as ADHD, in culture and child development for the following reasons. First, it is important as educators that we understand the difference between restlessness and Attention-Deficit Hyperactivity Disorder in children. Secondly, we must be conscious of the origins of ADHD, how to recognize it, the myths and prejudices against it, and kn ow the most appropriate intervention strategies. Educators must also realize that evenRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1495 Words   |  6 Pagesoccasionally forget to do their homework, get fidgety when they lose interest in an activity, or speak out of turn during class time. But inattentiveness, hyperactivity, and impulsivity are all signs of attention deficit hyperactivity disorder (ADHD). ADHD is a neuro-development disorder and can start as early as three years old throughout adulthood. People with ADHD have trouble focusing on tasks and activities, this can have a negative impact on the individual in different ways. It can make the child feelRead MoreAttention Deficit / Hyperactivity Disorder ( Adhd )1699 Words   |  7 Pageshas had some difficulty sitting still, paying attention and even controlling impulsive behavior once or twice in our life. For some people, however, the problems that occur slim to none in our life occurs in the lives of theirs every day and interfere with every aspect of their life inclusive of home, academic, social and work. . The interaction of core ADHD symptoms with co-morbid problems and neuropsychological deï ¬ cits suggests that individuals with ADHD are likely to experience problems in academicRead MoreAttention Deficit Hyperactivity Disorder (ADHD)1259 Words   |  5 PagesAttention Deficit Hyperactivity Disorder (ADHD) is the most commonly found disorder in children in the United States. Statistics show that the male to female ratio for children with ADHD is eight to one. 4.4 million Children between the ages four to seventeen have diagnosed with ADHD (Cheng Tina L et al.). African American children are at a higher risk for having ADHD. Caucasian children are least likely to have ADHD. 2.5 million children receive medication for ADHD, but African American childrenRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1002 Words   |  5 PagesAbstract There are many disorders that are first diagnosed whether it is during infancy, childhood or adolescence. The disorders range from intellectual disabilities, learning disabilities, communication disorders, all the way through to elimination disorders. Attention-deficit and disruptive disorders are the most common. All including AD/HD, conduct disorder, oppositional defiant disorder, and unspecified disruptive disorder. Attention deficit hyperactivity disorder is one of the most commonRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1058 Words   |  5 Pagesfrom disorders such as Attention Deficit Hyperactivity Disorder (or ADHD/ADD.) While much is known about these disorders and how they affect the education of children, there are only a few known methods that consistently help an affected child focus and target in on what they need to learn. Medication for children With Attention Deficit (Hyperactivity) Disorder must be used as an aid to help the affected child to focus and comprehend information being presented to them. Children with Attention DeficitRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )978 Words   |  4 Pagesin diagnoses of attention deficit hyperactivity disorder (ADHD) in children since the 21st century. Per the Centers for Disease Control and Prevention the increase has been seen as a difference from, â€Å"7.8% in 2003 to 9.5% in 2007 and to 11.0% in 2011† (p. 4). Many questions arise concerning why the numbers are on the rise, especially when boys are 7.6 percent more likely than girls to receive the diagnosis of ADHD. When should the line be drawn between a disorder, and hyperactivity that comes withRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1552 Words   |  7 PagesATTENTION DEFICIT HYPERACTIVITY DISORDER Seth was a second grader at West Elementary. He constantly got reprimanded by his teachers for not paying attention in class. He could not understand the information given to him during the school day. He thought he was stupid and useless. But he was not. His parents got him tested by a doctor for ADHD. He is one of many kids in the United States who have been recognized as having it. Attention Deficit Hyperactivity Disorder is a major issue in the educationRead MoreAttention Deficit Hyperactivity Disorder ( Adhd ) Essay700 Words   |  3 PagesWhat is ADHD? Attention Deficit Hyperactivity Disorder (ADHD) affects almost 10% of American children between 13 and 18 years old, as well as 4% of U.S. adults over 18. Only a licensed mental health professional can provide an ADHD diagnosis, after a thorough evaluation. ADHD has three primary characteristics: Inattention, hyperactivity and impulsivity. Inattentive: Are effortlessly distracted, fail to catch details, are forgetful, and regularly switch activities. Find it difficult to focus

Essay on Instructional Strategies for ELL Classrooms

Trying to accommodate different students learning styles in an English learning classroom can be overwhelming. Having good teaching strategies can help English learning students learn more effectively. Using the best strategies will ensure all students in the classroom have an effective learning environment. There are many instructional strategies that teachers can use in the classroom. Comprehensible Input Comprehensible input is the theory that English learning students will understand best when they are given appropriate input. There are four ways to make input comprehensible; first is to Speak appropriately. Teachers need to enunciate and use words that English learners can understand. Second is to clearly explain tasks.†¦show more content†¦This is beneficial to the English learner so that they can learn the key elements of the chapter without having to read the long and often difficult text. They are engaged in reading, writing, listening, and speaking during this task. Feedback Supportive and validating feedback is a good way to identify misunderstandings of the English language. Feedback is usually given orally or in writing. The most comprehensible feedback is given verbally tied together with gestures and facial expressions. A great instructional strategy of getting and giving feedback is using response boards. The teacher will ask a question and students write their answer on a personal dry erase board/or chalk board, then hold up the answer for the teacher to see. In a quick glance the teacher can know what the student understands and what they need to work on and at that time give the student feedback and allow them to try again until everyone has an appropriate answer. I observed a teacher doing this technique earlier this year in an 11th grade English class. The teacher was reviewing noun types and told the students that they could either draw a picture or write a name to give an example of the noun type. Students were engaged and eager for the teacher to respond and give feedback on their boards. Grouping Grouping seems like it should be an easy task. One could simply ask students to get into groups and then start on the group project. However, in the ESLShow MoreRelatedInstructional Strategies for Ell Classrooms3884 Words   |  16 PagesMODULE FIVE: INSTRUCTIONAL STRATEGIES FOR ELL CLASSROOMS Instructional Strategies for ELL Classrooms Angelica L. Tarver Grand Canyon University ESL – 223N SEI English Language Teaching: Foundations Methodologies October 10, 2010 Abstract This paper takes a close look at various instructional strategies for teaching English Language Learners (ELL). It explores many methods and techniques utilized by ELL teachers; specific strategies include sheltered instruction, scaffoldingRead MoreInstructional Strategies for ELL Classrooms940 Words   |  4 Pageshas to simultaneously learn to build their English language proficiency and the content area within their grade level standard. This makes it a double challenge for them and their teachers. After observing a lesson based on a video simulation of a classroom, I will discuss five components: comprehensible input, ongoing specific and immediate feedback, grouping structures and techniques, building background and vocabulary development and student engagement that were integrated into the lesson. I willRead MoreMy Philosophy Of Education It Is Student Centered1660 Words   |  7 Pagescontributed to students’ learning process. Every ELL student has a different l earning style. Due to the variety of learning styles, the instructional planning should be one that provides ELL students with appropriate and diverse learning strategies. During the lessons, students need to experience different types of interactive activities in order to reach each individual learning style. In addition to use a variety of learning styles in the classroom the literacy environment plays an important roleRead MoreThe Face Of Education Has Changed Over The Last Decade1137 Words   |  5 Pagesgoes by. Just as today’s students learn and evolve. Ten years ago a classroom may have contained one English language learner or student from another country or culture. Today that number has exploded (Fast Facts, 2015). According to the National Center for educational statistics this trend is forecasted to continue over the next few years (NCES, 2015). Teachers are experiencing increasingly diverse learners within the classroom. Though education is experiencing an upswi ng in the number of teachersRead MoreEssay on Chapter One Summary623 Words   |  3 PagesChapter One Summary Kelsey February 18, 2013 Chapter One Summary According to Moughamian (2009), English language learners (ELLs), represent one of the fastest growing groups among the school-aged population in the U.S.† (para. 1). By the year 2015, English language learners will make up 30% of the schools population in the U.S. (Moughamian, 2009). English language learners, as well as native English speakers, are required to be successful in school and succeed as productive members ofRead MoreIntructional Strategies for Ell Classrooms1426 Words   |  6 PagesInstructional Strategies for ELL Classrooms Grand Canyon University SPE-523N English Language Teaching Foundations and Methods November 17, 2010 There are many different strategies that an instructor can use in ELL classrooms or in classrooms in which ELL students have been mainstreamed. As always, instructors are called upon to constantly modify their curriculum and instruction in order to meet the needs of each individual learner. This is made more possible if the instructor has more knowledgeRead MoreEnglish Language Learners1162 Words   |  5 PagesFigure 3 shows that non-ELL students outperform ELL students by approximately 23% points (FLDOE EdStats, 2017). Trends of the graphs in Figure 3 also show that the achievement gap between ELL and non-ELL students has increased over the past three school years. Data pulled from Performance Matters shows that 13% or 46 students taking the Algebra 1 End of Course exam are ELL students (Performance Matters, 2017). Figure 4 shows that students without disabilities outperform students with disabilitiesRead MoreTeaching As A Teacher And Student Work1252 Words   |  6 PagesAssess ment: ELL students are children that are not proficient in English language. For teaching to be more efficient and effective, the teachers should know about the follows: As a teacher he/she needs to model for students what they are expected to do, especially for new skills or activities for the ELL students. Teachers should know their students cultural background and their academic level of the students. The teacher should demonstrate the learning actions, sharing your thinking processes aloudRead MoreImplementing A Major Ell Program969 Words   |  4 Pages C.2. Implementing a Major ELL Program â€Å"Successful program models for promoting the academic achievement of language minority students are those that enable these students to develop academic skills while learning English. The best program organization is one that is tailored to meet the linguistic, academic, and emotional needs of students; provides language minority students with the instruction necessary to allow them to progress through school at a rate commensurate with their native-English-speakingRead MoreStrengths And Strengths Of Building Relationships Essay1470 Words   |  6 PagesOverview of Strengths The strengths that building relationships provides is connectedness, learning opportunities for both the ELL students and the teacher as well as other students, and instructional techniques to elicit extraordinary engagement. â€Å"It sounds so simple, but if we as teachers put more effort into who we are teaching, more of the what would take care of itself† (Freeman Freeman, 2011). This quote really exhibits the strength of building relationships because once you know your

Radiant Cosmetics free essay sample

Radiant Cosmetics, founded in the 1930s, had been one of the top five cosmetic companies in the U. S. for more than 60 Radiant’s product lines cover hair care, skin care, makeup, and perfume. Cosmetic is a highly competitive industry because of its huge market and lucrative profit. The number of cosmetics consumers have been increasing and is estimated to hit 161 billion in the U. S. by The same phenomenon happens global wildly. With the increasing income, more women get extra money to purchase cosmetics, which make themselves look younger and more charming. Major competitors for Radiant Inc. are L’oreal, Estee Lauder, Procter Gamble, and Avon Products. Radiant used to occupy around 10% of the U. S. market, but Radiant’s domestic market share shrank more than 1% in Furthermore, the global market share of Radiant Inc. also has been shrinking since Huge economies such as the European Union, Japan, China, and South Korea consume $170 billion of cosmetics and perfume. The potential profits are so attractive that Radiant Inc. lans to enter global market and join the competition with those large cosmetic companies. Radiant decided to crack France’s market first, because France is recognized as the center of worldwide fashion and beauty, and the victory of campaign in France’s market could also anchor Radiant’s global luxury brand. Once Radiant succeeds in entering France’s cosmetics market, it will probably be involved in the fight against counterfeits, which happened before when Radiant entered Japanese market. A study conducted in 2003 by the Centre for Economics and Business Research suggested that the cosmetic industry loses about $3. 7 billion to counterfeits per Main Issue Margaret Clark, Radiant Cosmetics president and CEO, and Randall Bevington, Radiant’s chief marketing officer, were contemplating  launch a new lip-plumping product called Four Carat Pout in 2008. It was an innovative product which could increase the visual and sensory perception of lip plumpness. Here are several major questions that needed to be figured out before the launch of Four Carat Pout: marketing and anchoring Four Carat Pout as a luxury brand or a mass product; finding a solution to position the product as a possible starting point for an expanded anti-aging line; and the way to market and distribute the product in the global market, especially in France. In addition, intellectual property (IP) issues are also important to the launch: Radiant has been involved in fights with cosmetic counterfeits in the past in Japan. With the launch of the new product, â€Å"Four Carat Pout,† Clark needs to decide whether to pursue patents, copyrights and/or trademarks for various aspects of the new product. The case focuses on the interplay between marketing strategies and intellectual property issues in international fashion products. Challenges: Although Radiant Inc. had been one of America’s top five cosmetic houses for over 60 years, its domestic and global market share kept shrinking from 2002 to 2007. In addition, the company’s net income had been negative during the same period, because Radiant loss ground to Procter Gamble and Estee With the increasing income of females and changing of consumer behavior, the global cosmetic market developed at amazing speed. The huge â€Å"pie† drived Radiant to expand its international business, particularly in France, which is the worldwide fashion and beauty center. The cosmetic industry is really competitive in France, which is full of powerful competitors such as L’Oreal, Estee Lauder, Procter Gamble, Shiseido, and Avon Products. These participants have been occupying the market for a long time, so the business circumference is pretty threatening for new entrants. Four Carat Pout, as an innovative product, could or could not receive consumers’ response. Radiant has to spend an amount of advertisement expenses to market the innovation, as well as tries to cultivate a new consumers’ behavior. The struggle with counterfeits and infringement would probably exhaust Radiant’s capital and effort. Radiant could have to spend several hundred thousand dollars or even more to safeguard its rights and interests. Moreover, it could be a long term, continuous campaign with counterfeits and patent infringements. Especially in the international business, Radiant has to adapt to local patent protection policy, which could bring the company a lot of inconvenience, and need to spend more on the intellectual property. The unprecedented products would give a new definition for lip gloss, which not only make people look good, but also anti-aging by supplying nutrition to lips. In addition, inexpensive formula controls raw material cost in a relative low level so that Radiant’s can keep its gross margin higher than its competitors. Radiant can also apply for patent to protect its advantages from the imitating by competitors. In addition, Radiant Inc. is a top five American cosmetic company, which got capital support from its U. S. market and Japanese market. With the support from its strong â€Å"backyard†, Radiant invests about 25 million every year in researching and developing, as well as has the ability to build brand awareness and distribution channel. Furthermore, with the changing of consumer behavior, an increment percentage of female has been preferring luxury cosmetics. The consumption of premium cosmetics increased from 36. 2% in 2002 to 44. 5% in 2012. On the other hand, luxury products usually come with high profits and good prestige. Those benefits would help Radiant Inc. be a successful market entrant. Weaknesses As a new entrant of France cosmetic market, Radiant is not well known by French consumers. Thus, it has to spend large amount of capital on advertising expense and built its brand awareness. Another problem which is bothering Radiant is that it had to face higher slotting allowance to entry some large distribution channels such as Sax fifth Avenue, Nordstrom, and Dillard’s. Facing the squeeze from lots of powerful incumbents such as L’Oreal, Estee Lauder, Procter Gamble, Shiseido, and Avon Products, Radiant has only limited resources and market in the beginning of its entrance. Moreover, Radiant has to pay extra expense and effort for the switching cost of the consumers. As mentioned before, Radiant Inc. had been one of the top five cosmetic companies in the U. S. for more than 60 years, but its market share had been shrinking and net income had been negative since 2002. Based on the financial situation in the recent years, Radiant did have challenge to raise enough capital and spend it on its international campaign. At last, the difference in culture, law system, and trading policy in France would be a strong challenge for Radiant to conquer. The company could be involved into law suits or huge loss if it neglects even one piece of those factors. Opportunities According to the analysis in 2012, consumer behavior for cosmetics had been changing dramatically, more consumers preferred to purchase high quality, advanced function, and luxury One of the reasons behind this phenomenon is the increasing individual income, which means consumers have a strong financial situation to afford those premium products. Additionally, luxury products usually provide higher gross margin per unit for the company, so that Radiant can reinforce its financial power. Furthermore, the increasing consumers’ preference to high-end products also provided Radiant a clear routine in its future strategy. Radiant could formalize its global luxury prestige if it could succeed to develop French market, because France was considered as the center of world fashion and beauty. Thus, Radiant’s international expansion to other countries would be much easier. German, China, and South Korea had huge cosmetics market, so those countries could be targets for Radiant’s next expansion. Another opportunity for Radiant was that Malaysia, India, Vietnam, and China provided low cost to manufacture products. Radiant could open its own manufactory or sign contract to manufactories in those countries to lower its manufacture costs. Threats Fierce competition: Notwithstanding the apparent growth of the cosmetic industry during the past four decades, there are currently more than 700 growing cosmetic companies competing in the market. Additionally, there are also market leaders that dominate the cosmetic industry. Consequently, it creates stiff and intensifying competition especially to those smaller companies as market leaders are putting pressure on these smaller cosmetic Counterfeits: Radiant could have to face counterfeits after it builds its global luxury brand. A study conducted in 2003 by the Centre for Economics and Business Research suggested that the cosmetic industry lose about 3. 7 billion USD to counterfeits per Moreover, it could be a long term, capital burn campaign with counterfeits and infringe on patent. Especially in the international business, Radiant has to adapted local patent protection policy, which exhausts capital and efforts to win the intellectual property campaign. Economic recession and currency fluctuation:   Ã‚  Ã‚  Potential Economic recession and currency fluctuation could happen if Greek debt crisis cannot be well solved. Accounting to the past developments, the cosmetics industry has never been always in such a case. The industry is no longer recession-proof and is now bound for depressions and declinations. Actually, the sales in the past year are slow moving because of downed consumer spending. Consumers that time then tend to settle for the less expensive SWOT Analysis Summery Even though there are a lot of internal challenges at Radiant and the weaknesses of the company overwhelm the strengths, the opportunities and future prospect are pretty bright. Threats from the industry and business environment could also be a big problem to figure out. However, Radiant can expand to other nations much more easily once the company can anchor its luxury brand position. Hence, the launch of an anti-aging line and global expansion will benefit Radiant as long as proper management and strategies are applied. Porter’s Five Forces Analysis Moderate/intense threat from new competition Cosmetics industry is a huge market, and the size of the pie has kept increasing since the industry was existence. Many new entrants hope to share a part of the pie and make benefit from it. Radiant Inc. faces challenges from the whole industry every day. Radiant can take most of competitor in its home (the U. S. ,) but it is still a weak in the global market. The industry does not have a high requirement for new entrants no matter by capitally or technically, so it’s not too hard for new competitors to enter in low-end market. Strategy for those new entrants is usually focusing on low-end market, and then moving to high-end products. New entrants also like to sell their products online, which can save expense for expanding distribution channel at the beginning of their business. Production costs for new entrants are usually higher than incumbents because they have large products order, long-term relationship with manufactories, and better JIT scheduling. Moderate/Intense Bargaining Power of Customers (buyers) Radiant doesn’t have too much bargaining power with ending consumers, especially in international market. First reason is that there are hundreds of options for consumers to choose. A tiny change of price could affect sales revenue and market share for low-end products, but for high-end consumers, they are not sensitive to small price fluctuation. Additionally, as a innovative product, Four Carat Pout is a brand new and differential product, which increases bargaining power to the consumer. Thus, Radiant has moderate bargaining power in domestic market. In the global market, however, Radiant is a not well-known, lack of distribution, less competitive, and foreign company. Radiant almost does not have any power to bargain with its customers, particularly in France. Intense/Moderate Bargaining Power of Suppliers Most suppliers for Radiant don’t have a high brand reputation, nor have an irreplaceable technical advantage. Most advantages for those suppliers to provide are good quality, adequate capacity, and low price. As a company in a really competitive industry, Radiant focused more on cost than on other factors. Furthermore, there are many oversea suppliers from India, China, or Vietnam can provide similar products and services with low costs. Thus, the suppliers don’t have too much bargaining power with Radiant; otherwise Radiant can just switch another inexpensive one. Intense Threat of substitute products or services Regular lipstick and lip gloss are substitute for the Four Carat Pout, and they are usually less expensive than Four Carat Pout. Moreover, regular lipstick and lip gloss are much more well-known because they have been launched for several decades. On the contrast, Four Carat Pout is a new innovative product which hasn’t been fully accepted by the market. At last, it is hard to estimate the effect of Four Carat Pout because there is not enough consumers’ response for the innovation. High Intensity of competitive rivalry The cosmetics industry has been growing at a rapid speed for the last four decades. One hundred seventy-billion-USD market drives estimated more than 700 growing cosmetic companies competing in the market. The increasing number of participants makes the competitive industry even more competitive. Brutal competition requires participants to keep innovating products, building more distribution channels, and creating better prices and promotion strategies.

Supply Chain free essay sample

Forecasts a. become more accurate with longer time horizons b. are rarely perfect c. are more accurate for individual items than for groups of items d. all of the above e. none of the above One purpose of short-range forecasts is to determine a. production planning b. inventory budgets c. research and development plans d. facility location e. job assignments Forecasts are usually classified by time horizon into three categories a. short-range, medium-range, and long-range b. finance/accounting, marketing, and operations c. trategic, tactical, and operational d. exponential smoothing, regression, and time series e. departmental, organizational, and industrial A forecast with a time horizon of about 3 months to 3 years is typically called a a. long-range forecast b. medium-range forecast c. short-range forecast d. weather forecast e. strategic forecast Forecasts used for new product planning, capital expenditures, facility location or expansion, and RD typically utilize a a. short-rang e time horizon b. I improved the Mercedes class computer to meet the needs of the consumers by adding updates to the design in quarters three and four. Because I was striving to meet the needs of the consumer, I was able to sell out of my products every quarter and lead the market in sales. Target Markets The response identifies how the Workhorse, Mercedes, and Travelers markets were selected and their results during the simulation. Please discuss whether to change the selected target markets if given the opportunity to repeat the simulation. To consider whether target markets would be changed, please revisit the section entitled Supply Chain Management Simulation in the JCT2 Course of Study by following this link (or copy and paste the link into a new browser address bar): https://wsdi1. wgu. edu/cos/courses/25381/activity/64712 and then click on Marketplace Business Fundamentals simulation. I originally decided on which markets to target based on market research. The research showed that the workhorse and Mercedes classes had the most consumers. To start, I decided to work exclusively with these two groups. I am happy with the results in choosing to work within these to groups to start. Eventually, I expanded my product offerings to include the Travel class. My decisions proved effective in that I was the top seller in Mercedes class throughout the year. Once I had a strong hold on good product design, I held the most sales in this class all year long. I choose to work with the Workhorse class from the beginning because it is the largest target market. If I was able to claim a stake in sales with these consumers, it would create a nice foundation for business and I could build from there. In the Workhorse class, my product launch was not as successful as my competitors. I actually had products left over at the end of the quarter. But, since the Workhorse market was large, enough people bought my products, along with my sales to the Mercedes class, so I still came out with earnings. I sold off whatever products I was still holding and started with a new product. Once I studied my competitors, and market research I was able to design a better product to offer to the Workhorse market at a competitive price. A better product design along with an aggressive marketing campaign that targeted the Workhorse class, proved successful because I quickly jumped to the top of the ratings in sales and customer satisfaction. Lastly, I introduced a computer product to the Travel class. I was willing to take the risk to expand because my other products were successful and I had a comfortable financial cushion to work with. This was the smallest group of consumers, so I felt that the risk was small. As far as I could tell none of my competitors were offering this class of consumers a satisfactory product, at that point in time,. One company offered a product exclusively for this class, yet my Workhorse computers were outselling them. So with market research, I designed a product for the Travel class based on their needs and at a competitive price. It was also successful, in that no other competitor came close to my number of sales. I had 99% of market shares. I dominated this market, because I was the first to introduce a decent computer to them. In consideration of whether to change the selected target markets if given the opportunity to repeat the simulation, I would have to say no. I base this decision on the companys successful results both financially and through customer satisfaction. There was consistent growth throughout the companys start-up year, both in production and sales offices. The value of our stocks grew- shares went from -27 (first quarter) to 94 (fourth quarter). We repeatedly sold out of our products, creating more demand for our offerings. Sales Office Locations The first quarter I opened 2 sales offices in the largest markets- Paris and New York, costing me $430,000. The second quarter I opened a sales office in Tokyo. The total amount spent on sales offices during second quarter was $470,000, which included the leases in Paris and New York, as well as opening the office in Tokyo. Third quarter and fourth quarter I maintained Paris, New York, and Tokyo sales office leases and spent $370,000 each quarter. I chose not to open a sales office in Sao Paulo, because after looking at the size of the market and my projected cash flow, I determined that it would not be worth the investment. I would not have changed my strategy if given the opportunity to repeat the simulation, because I found success in my decisions. My gauge for success, is based on my profits and market shares. Marketing Research The question is whether or not I would spend differently on market research? Absolutely not! I spent top dollar every single quarter, and I am glad that I did. It is because of market research that my company was successful. Without market research, my decisions would have been a gamble, based on pure luck. There is always the gamble factor in running a business, but with valid consumer, product, and competitor information, at least I can make informed, valid decisions. I always designed my products based on the consumers needs. I based my marketing decisions based on what the competitors spent and how effective their campaigns were. I wanted a leading edge over my competitors, so I always spent more than them in advertising. My sales numbers and market shares proved that my marketing was successful. International Markets Some of the factors that I considered when deciding whether to establish a presence in international markets was size of market, consumer needs in a particular market, and distance from manufacturing facility. During the start-up of Everclear Logistics, I opened two sales offices- one in Paris and one in New York. I chose to start in these cities because they contained the largest numbers of consumers in my chosen target markets- Workhorse and Mercedes classes. My main focus was to get a decent percentage of the market share, so having sales offices in these cities would help me achieve that goal. In the third quarter, Everclear Logistics had the second most market shares at 28%. Quarter four, we had the most market shares at 45%. And in quarter five we continued to be the leader with 43% of the market shares. International Expansion If Everclear Logistics was ever going to expand beyond the markets within the simulation, they would have to consider a few important factors. Would the company spend a large sum of money to expand instantly, or strategically plan for expansion, using smaller amounts of cash in the process of international growth ? Growing an international team of producers and sales force can take time and resources. An international business plan stating goals and objectives is in order and can help measure the results of the expansion. The marketing efforts of the company need to be culturally appropriate for the new markets as well.

Medication Errors in Nursing Ethics of Veracity and Gate Keeping Essay Example

Medication Errors in Nursing: Ethics of Veracity and Gate Keeping Paper Part of the nursing ethics is the immediate reporting and filing of any medication error committed during the span of nurse’s duty. Standard protocol mandated by most institutions is the placement of incident report upon committing the mistake; however, practitioners do not place these records on the patient’s permanent database or even on the patient charts to avoid compromise of their medical comrades. The main issue confronting such practice is the ethical principle of professional gate keeping versus duty of veracity and the violation of patient’s right to know every event of the care process. b. Problem Background Based from the definition of National Coordinating Council for Medication Error Reporting and Prevention (NCCMERP), medication error is considered as â€Å"any preventable event that may cause or lead to inappropriate medication use or patient harm while the medication is in the control of the health care professional, patient or consumer† (NCCMERP; cited in Brendle, 2007 p. We will write a custom essay sample on Medication Errors in Nursing: Ethics of Veracity and Gate Keeping specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Medication Errors in Nursing: Ethics of Veracity and Gate Keeping specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Medication Errors in Nursing: Ethics of Veracity and Gate Keeping specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 146). Nurses are confronted by medication errors often times and the act of filing an incident report to alert other members of the health care team is indeed the best collaborative intervention supported by their duty of nonmaleficence (Yeo and Moorhouse, 1996 p. 295). However, these reports are purposely undocumented in the patient charts or permanent records to prevent the risks of legal suit against the practitioner who committed the error, which arguably contradicts to the ethical principle of nurses’ duty of veracity. II. Review of Literature a. Medication Error Medication error is a critical violation of the five rights of medication administration, which can lead to legal liabilities of malpractice or incompetence (White, 2000 p. 486). According to the reports made by the Institute of Medicine (IOM), medication errors are the most prevalent health care errors in the hospital practice affecting approximately 3. 7% of the patients (Brendle, 2007 p. 146). In case of medication errors, the nurses are obliged legally and ethically to report them directly to the nursing manager or in charge physician as mandated. According to Josephson (2005), improper medication administration can double the risk of the patient from dying due to the complications brought by the misadministration of the drug (p. 53-54). IOM reports state that medication errors approximately cause 44,000 to 98,000 deaths annually with liability and health care costs accounting to U. S. $17 to $29 billion each year (Brendle, 2007 p. 146). b. Professional Gate Keeping: Process of Containing the Error Part of the medical team code is to protect the credentials and status of their co-health care providers from external professional threats, which is known as professional gate keeping (Pickering and Thompson, 2001 p. 156-157). According to Timby (2008), after committing a misadministration of medication, the nurse immediately files the incident using the incident sheets or accident form to document the incident; however, this document is not made available via the patient’s permanent record or chart documentation as a form of professional gate keeping (p. 775). Medication errors are filed using this reports to formally endorse the facts of the incident to either the physician or nursing manager. According to Roe (2002), once the incident report has been submitted, the nurse responsible for the mistake must document the interventions done (e. g. administration of antidote, etc. ), individual responsible for the counter intervention and time and date (p. 6). The incident report and the exact details of the mistake are not documented in the patient chart to protect the practitioner from legal suit (Timby, 2008 p. 775). Even if the documentation of the incident is ethically compromised based on the principle of veracity, the health care team ensures the reversal and cure of any possible complications dealt by the misadministration of the drug. According to Williams (2008), it is always important to perform timely and accurate documentation in order to prevent the misadministration of any medication. Training nursing staffs on the different error-preventive systems have become crucial to the management of the workforce. Capriotti has emphasized the need for periodical review and update of medication calculations as preventive tasks against medication errors. According to Davis (2008), an e-learning system was designed to facilitate individualized training and learning packages involving the controlling, storage, administration, wastage and disposal of medicines. c. Ethical Principle of Veracity Based on the principle of veracity, the nurse is also obliged to keep the patient informed on all the events associated to his or her health care regimen. According to Boyd (2007), the ethics of veracity mandates the health care provider to tell the patient all truths concerning his or her health care process (p. 169). Despite the legal and professional risks of disclosing the mistake committed by the nurse, the ethics of veracity demands the disclosure of information to the patient and other involved members of the health care team (Bosek and Savage, 2007 p. 376). According to Lipe and Beasley (2003), the principle of veracity demands the disclosure of information either by the designated nursing head or physician involved in the patient care regimen (p. 232). However, if the institution adheres to the ethical principle of veracity, another principle of health care professionalism –gate keeping- becomes compromised. According to Bosek and Savage (2007), the nurse must immediately report the incident to the nursing leader due to three most important rationales, specifically (a) the nursing leader has an ethical commitment to benefit the nurse staffs, (b) nursing leaders are tasked to protect the patients assigned in their corresponding department, and (c) nursing leaders require the filing of incident reports to better evaluate the performances of their nursing workforce (p. 376). In the study of Luk, Ng and Ko et al. , K. (2008), health care authorities are likely to comfort, understand and support their staffs following the disclosure of incident, which consequently removes any existing professional barrier for gate keeping. However, the principle of veracity still disapproves the non-disclosure of error to the patient. III. Discussion In synthesis of the discussion, medication errors can cause a life threatening harm to the patient. If the health care provider do not immediately notify or disclose the truth of the actual accident to the appropriate personnel – nursing leaders, physicians, the patient may suffer from the complications of the drug misadministration (Roe, 2002 p. 6). On the other hand, if the health care provider discloses the information to the health care authorities involved, the professional and competency evaluations of the nurse concerned may become affected (Yeo and Moorhouse, 1996 p. 295). Nonetheless, the nurse satisfies the principle of veracity by telling the truth of the situation to the health care authorities filing, which aims at providing the best interest for the patient. However, such act fails to satisfy veracity on the part of the patient since the incident report remains undocumented on the patient chart and permanent records (Bosek and Savage, 2007 p. 376). Furthermore, the concerned practitioner does not inform the patient about the misadministration, despite the counter procedures done to alleviate the possible complications of medication error. Lastly, if the practitioner discloses the information to both patient and health care authorities, the nurse may be able to satisfy the principle of veracity but the patient is likely to file a suit for malpractice or professional incompetence. In all the three situations presented, the best option for the nurse is to direct the accident to the higher authorities by following the standard protocol of filing an incident report. Next, the nurse must monitor the patient for possible reactions from the drug misadministration, while ensuring the immediate administration of interventions countering any possible side effects of the drug misadministration (Roberts and Hoop, 2008 p. 104). Considering the best interests for both patient and nurse, it is more practical to keep the incident from the permanent medical records for the protection of the health care provider under gate keeping (Pickering and Thompson, 2001 p. 156-157). Despite the professional benefit of gate keeping, non-disclosure of the information directly to the patient may erode the patient-provider trust relationships and dramatically cause an impact to the institution’s quality of care. As supported by the study of Schulmeister (2008), the safety measures (e. g. patient identification schemes, bar code scans, etc. ) aimed at preventing these errors only reduce the incidence of errors but cannot entirely eliminate medication errors. In fact, from January 2000 until December 2005, MEDMARX pharmaceuticals recorded 2,783 errors associated to barcode verification system (Schulmeister,2008). According to MEDMARX, wrong administration of medications commonly resulted to allergic responses manifesting rashes, swelling, itching, wheezing and pulmonary distresses (Beyea and Hicks, 2003). Nonetheless, the jurisdiction of disclosure largely depends on the health care authorities and, as long as the incident has a minor impact on the patient, the disclosure of information must still follow the principle of gate keeping. Meanwhile, appropriate interventions must be done to the patient ensuring the safety and countering of drug side effects. IV. Summary In conclusion, medication errors are likely to occur within the health care setting. An immediate action is considered vital to the prevention of any potential life threatening risk. The nurse attending to the medication needs of the patients must be well aware of the ethical principles of gate keeping and veracity in deciding the most appropriate and practical decision to perform. These principles justify the reason for filing an incident report than directly informing the patient regarding the incident. Even though veracity fails to be applied to the patient, the nurse can still immediately disclose the information to the higher authorities of the health care team preventing further the harm on the part of the patient. In the end of the conflict, it is already the jurisdiction of the provider or institution whether to conform in the principle of gate keeping or perform according to the ethical right of veracity. References Beyea, S. C. , Hicks, R. W. (2003, September). Oops the Patient is Allergic to that Medication. Patient Safety First, 77, 650-654. Bosek, M. , Savage, T. (2007). The Ethical Component of Nursing Education: Integrating Ethics Into Clinical Experience. New York, U. S. A: Lippincott Williams Wilkins. Boyd, M. (2007). Psychiatric Nursing: Contemporary Practice. New York, U. S. A: Lippincott Williams Wilkins. Brendle, L. (2007). Best Practices: Evidence-based Nursing Procedures. New York, U. S. A: Lippincott Williams Wilkins. Capriotti, T. (2004, February). Basic Concepts to Prevent Medication Errors. MEDSURG Nursing, 13, 21-65. Davis, C. (2008, September). A spoonful of training. Nursing Standard, 23, 20-21. Josephson, D. L. (2005). Intravenous Infusion Therapy for Nurses: Principles Practice. London, New York: Cengage Learning. Luk, L. , Ng, W. , Ko et al. , K. (2008, June). Nursing Management of Medication Errors. Nursing Ethics, 15, 28-39. Lipe, S. K. , Beasley, S. (2003). Critical Thinking in Nursing: A Cognitive Skills Workbook. New York, U. S. A: Lippincott Williams Wilkins. Pickering, S. , Thompson, J. (2003). Clinical Governance and Best Value: Meeting the Modernisation Agenda. New York, U. S. A: Elsevier Health Sciences. Roberts, L. , Hoop, J. (2008). Professionalism and Ethics: Q and A Self-Study Guide for Mental Health Professionals. New York, U. S. A: American Psychiatric Pub. Roe, S. (2002). Delmars Clinical Nursing Skills Concepts. London, New York: Cengage Learning. Schulmeister, L. (2008, June). Patient Misidentification in Oncology Care. Clinical Journal of Oncology Nursing, 12, 495-498. Timby, B. (2008). Fundamental Nursing Skills and Concepts. New York, U. S. A: Lippincott Williams Wilkins. White, L. (2000). Foundations of Nursing: Caring for the Whole Person. London, New York: Cengage Learning. Williams, L. (2008, June). Was the medication given?. Long-Term Living, 57, 53-55. Yeo, M. , Moorhouse, A. (1996). Concepts and Cases in Nursing Ethics. New York, U. S. A: Broadview Press.

Essay on Sexual Addiction

Essay on Sexual Addiction Essay on Sexual Addiction Essay on Sexual AddictionToday, specialists have no doubt that sex can be the object of addiction just like food, shopping or gambling, alcoholism or drug addiction. In cases when a person becomes sexually addicted intimate relationships become the keystone, while all life priorities quietly fade into the background and eventually disappear altogether. The only occupation a person devotes one’s own energy and thoughts to is the striving for pleasure, incessant desire to experience sensual delight. As a result, sexual addiction leads to the loss of ability to control thoughts, feelings and actions.The physiological basis of addiction consists in the fact that sex and love provoke the production of the same chemicals in the brain as heroin and cocaine do, and therefore people suffering from sexual addiction obtain from sex the same experience that drug addicts get from drugs, and alcoholics from alcohol: extremely pleasant sensations, incomparable to anything else in their live s. Sexual relationships become for them the only way to lift the spirit. From the standpoint of psychological roots, the addicts use sex in order to suppress such feelings as sadness, anger, anxiety or fear, as well as get rid of the burden of everyday life. Current observations show that this need is so great that sexually addictive people, like alcoholics, are almost unable to resist their addiction, and therefore the emergence of the disease should not be socially justified by hypersexuality or treated as libertinism, another sexual disorder. Further in this paper, we will attempt to draw this line, considering the epidemiology, causes and course of sexual addiction, as well as will discuss possible therapeutic solutions.Understanding sexual addiction: symptomatology and causesSexuality is an integral human need, a source of pleasure and positive emotions. But this is only a part of life, one of the many human needs, and most people do not put it to the forefront among the others . Harmony is violated in the case when for one reason or another, one of the needs, in this case sexual, becomes an obsession, gains distorted shapes and subordinates all person’s thoughts and actions.However, where is the line distinguishing the normal human need for sex from a mania? On the one hand, as Karila et al. (2014, p. 4018) state in their research, some specialists long used to deny the existence of sexual addiction as a mental disorder and rather attributed it to libertinism. On the other hand, the differences between promiscuity and engagement in the perverted forms of sexual relations and addiction as such are quite obvious. In particular, similarly to other kinds of addiction, sexual addiction is characterized by such main symptoms as the inability to control one’s own sexual impulses, obsessions with sex ideas, inability to say â€Å"no’ and promiscuity of choice (Coleman-Kennedy Pendley, 2002, p. 145-47; Schaeffer, 2009, p. 154-55). As Karila et al. (2014, p. 4019) rightly put it, regardless of the particular type of sexual behavior, it turns into addiction when it gains elements of compulsiveness and complete disregard for the consequences.In this way, sexual addiction should be understood as a compulsive sexual behavior that is subconsciously used to achieve psychological comfort and pleasure. Sex addiction symptoms are manifested in (Coleman-Kennedy Pendley, 2002; Giugliano, 2003; Karila et al. 2014; Schaeffer, 2009):implicit emotional obtrusiveness and psychological instability,low level of moral values,regular uncontrolled sexual impulses arising suddenly and not eliminated by the efforts of will and intellect,gradual increase in the frequency of sexual impulses,signs of â€Å"withdrawals† (abstinence syndrome) after a short abstinencepenchant for casual sex with strangers,inability to maintain a long communication and sexual intercourse with the same partnerpersons’ uncontrollability in other spheres of life.In this way, for a sexual addict sex is the only valuable and desired thing in life, in which one can express independence and natural talents, as well as to assert in society. However, the number of sexual partners increases together with a sense of inner emptiness (Giugliano, 2003, p. 181). Considering a person of the opposite sex only as an object for sexual satisfaction, addicts appear not to be able to build long-term relationships or experience emotional bond in existing communications. Inability to fulfill the increasingly burgeoning sexual fantasies often leads to aggression, irritability, sudden mood changes, and depression (Giugliano, 2003; Riemersma Sytsma, 2013).In psychoanalytic understanding, the basis of sexual addiction is all-consuming anxiety (Giugliano, 2003; Coleman-Kennedy Pendley, 2002; Matà ©, 2012). According to Giugliano (2003, p. 179), this anxiety often originates in the disorder of sexual structure of personality: for example, in the sexual ne ed for suppression of painful feelings during early sexual trauma, as well as for overcoming the state of infantile rage, depression, or anhedonia (irritation and displeasure). Reasons of sexoholism can be serious psychological problems related to childhood rape, unsuccessful first sexual experience, parents’ sexual misconduct and distorted set of priorities (Matà ©, 2012, p. 58-61). Thus, basing on 2012 research of childhood trauma by Gabor Matà ©, the factors responsible for the development of sexual addiction for women may be, for example, mother’s chronic depression and hyperstimulating sexualized relationship with father. In the case of men, these might be degrading and rejecting parental figures, especially mother, demonstrative exception of the boy from parental love relationships.In general, expects agree that the lack of love, care, and attention from parents, and especially mother, has a great influence on the formation of future patterns of behavior with t he opposite sex (Giugliano, 2003; Matà ©, 2012; Schaeffer, 2009). An â€Å"underloved† child who lacked affection, gentle mother kisses and hugs finds it difficult to feel confident in adult life even with a good outlook. Such people with low self-esteem constantly feel the desire to assert themselves at the expense of attention of the opposite sex. Men tend to prove to each new partner, to themselves and others their power and â€Å"sexual might†; women conquering another man subconsciously look for acknowledgement. Thus, deviant behavior patterns mainly form as a response to psychological trauma, and have a fairly strong tendency to develop into a full-fledged addiction.Dealing with sexual addiction:epidemiology, risk groups, and their most common behavior patternsThus, numerous studies claim that today about 6% of people are obsessed with the constant idea of sex (Karila et al. 2014, p. 4013). It should be noted that the most or nearly 70% of sexoholics who search for skilled medical help are men (Riemersma Sytsma, 2013, p. 307). As Riemersma and Sytsma (2013, p. 309) describe it, a typical portrait of a sexual addict is a heterosexual man in his forties, married (or having a permanent partner), a professional who leads quite a normal life in all other aspects. At the same time, the situation with identifying dependencies among women is uneasy. According to experts, due to the still-preserved system of double standards, they often do not admit having any disorders and do not seek medical help. Nevertheless, the number of women experiencing constant irresistible need for sex is not less than 30% and shows rapid growth in recent years (Riemersma Sytsma, 2013, p. 312).According to Giugliano (2003), some people are more prone to addiction than others. For example, such traits may indicate that the person is able to get hooked on sex: suggestibility and imitation, curiosity and the constant search for new sensations, risk appetite and adventuris m, fear of loneliness (Young, 2008, p. 23-26). According to Matà © (2012); observations, potential sexoholics often have uneasy relationship with the parent of the opposite sex. Dependence is often provoked by a crisis situation like, for example, a betrayal when the deceived partner seeks to dissociate oneself from pain by using one of the patterns of deviant sexual behavior (Schaeffer, 2009, p. 159).In general, psychiatrists distinguish 12 behaviors that are often associated with sex addiction (basing on Coleman-Kennedy Pendley, 2002; Giugliano, 2003; Karila et al., 2014; Riemersma Sytsma, 2013; and Schaeffer, 2009):Compulsive masturbation reaching in some cases 20 times a day,Numerous sex and extramarital sexual relations, a high demand for sexual intercourse,Promiscuity in sexual partners, frequent â€Å"one night† relationships,Obtrusive use and watching of pornographic materials, pornophilia,Sex with strangers without using condoms and other contraception and protect ion against STDs,Phone sex, constant participation in sexual forums on the Internet and social networks,Obsessive dating through electronic and conventional dating services,Frequent use of prostitutes or gigolos,Exhibitionism,Voyeurism (watching other people have sex),Sexual harassment and sexual abuse,Propensity for sexual abuse and incest, and other paraphilias.If a person’s behavior matches at least four of the above symptoms, there is high probability that an individual is a sexual addict (Karila et al., 2014, p. 4015).Essay on   Sexual Addiction part 2

Canadian Blood Services Analysis Research Paper

Canadian Blood Services Analysis - Research Paper Example Introduction It has been the wish of Canadian Blood Services to continue saving lives through supplying adequate blood. Nonetheless, it is quite obvious that the blood supply is barely enough to meet the increasing demand resulting from the ageing population as well as increased number of emergencies and elective surgeries. As a result, this has called for development of efficient and effective strategies aimed at increasing blood supply through increased donors as well as repeat donations. This memo contains SWOT analysis and strategies that can be used to attain increased blood supply are outlined. Discussion Objectives of Canadian Blood Services Canadian Blood Services is an organization that attempts to motivate people to donate blood. The organization’s main objective is to increase the number of donors to approximately 400,000 and donor retention statistics in order to meet the challenges of increasing blood demand. Increasing blood demand is associated with ageing popul ation, increased emergencies and elective surgeries, and the need to reduce waiting time. Attaining this objective however, requires effective motivational strategies. SWOT Analysis In order to identify the best strategies that will lead to increased blood supply from donors, there is need to understand the strengths, weakness, opportunities, and threats surrounding CBS. The SWOT analysis exhibit 1 displays some of the strengths, weakness, opportunities, and threats facing the organization. Market Segmentation Market segmentation is an important aspect in marketing since it provides an overview and vista to identify specific groups of persons or individuals to focus on while using promotional strategies to influence their behaviors. There are two forms or categories of market segment that CBS should focus on in a bid to increasing number of donors and repeated donations. These two categories are non-remunerated and remunerated blood donation market segments. Remunerated Blood Donati on Segment: The remunerated blood donation segment involves individuals who are above 17 years of age. These individuals are reached out to through mails, flyers, or word or mouth. In most cases, the segment obtains financial incentives from CBS hence termed as remunerated blood donation segment. CBS has concentrated so much on this segment given that they are the majority within the country. However, the main challenge the organization faces is to motivate this segment in order to increase blood donations. Non-remunerated Blood Donation Segment: This segment contains three main groups; schools individuals aged between 15 and 24, working individuals between age 25 and 24, and the senior donors aged above 55 years. The first two categories of this segment are often influenced by their friends who have donated before. Other ways through which they are motivated to donate include satisfaction in saving another person’s life, the need for acceptance, friendship, and love, and the conviction that some day they will be in the same situation. Reaching the school and working age is usually through internet, school learning programs, word of mouth, mails, and television programs. Notably, such individuals rarely donate blood since their donations depend on donation program in schools, time, and other obligations. The senior donors (aged above 55 years) on the other hand make donating decisions depending on personal